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HCK
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« on: February 04, 2020, 04:05:23 pm »

Fewer than 10% of eligible customers may have used Apple TV+ free trial

That seems pessimistic...

What you need to know


A Wall Street analyst says Apple TV+ uptake may have been surprisingly low.
Toni Sacconaghi estimates that fewer than 10% of eligible customers may have taken the year's free trial.
That would put figures below 10 million subscribers.


Wall Street analyst Toni Sacconaghi has estimated that fewer than 10% of eligible customers may have taken advantage of Apple TV+'s year's free subscription, putting total subscription figures below 10 million.

According to Investor's Business Daily:


  Less than 10% of Apple (AAPL) customers eligible for 12-month free trials of the company's Apple TV+ streaming video service have taken the offer, a Wall Street analyst said Monday.
 
  Bernstein analyst Toni Sacconaghi estimates that under 10 million Apple customers have accepted the free trial offer. He calls that a "surprisingly low take rate."
 
  Apple customers are eligible for one year of free service to Apple TV+ if they bought a new iPhone...

Source: Fewer than 10% of eligible customers may have used Apple TV+ free trial
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