Report: Apple is buying older shows and movies in TV+ U-turnTim Cook has previously told shareholders Apple TV+ is about original programming.
What you need to know
Apple is reportedly trying to buy older shows and movies for Apple TV+.
Bloomberg says that Apple has taken pitches, and has bought some shows and movies.
The move would be a big U-turn on Apple's previously stated vision for the platform.
Apple is reportedly buying up older TV shows and movies to supplement its Apple TV+ original content, according to a new report from Bloomberg.
The report states:
Apple Inc. is acquiring older movies and shows for its TV+ streaming service, aiming to build a back catalog of content that can better stack up against the huge libraries available on Netflix, Hulu and Disney+.
The company's video-programming executives have taken pitches from Hollywood studios about licensing older content for TV+ and have bought some shows and movies, according to people familiar with the matter.
Bloomberg claims that this would be a "subtle strateg...
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Report: Apple is buying older shows and movies in TV+ U-turn