Analyst: Sub-$250 Apple Watch with certain features would grow sales 10XApple Watch could grow sales by 10X with certain features and a certain price point.
What you need to know
Apple Watch could grow sales 10X with certain features and price points.
Bernstein analyst Toni Sacconaghi stressed a sub-$250 price point with more health features.
Apple currently sells the Apple Watch Series 3 for $199 with a few key health features.
In a report from Ped360, Bernstein analyst Toni Sacconaghi stressed that the market for the Apple Watch could be ten times larger if Apple was to "offer reduced but focused functionality at a lower price point."
"Bernstein analyst Toni Sacconaghi reiterated a Market Perform rating and $285.00 price target on Apple (NASDAQ: AAPL) on the belief that the Apple watch market opportunity could be 10x larger than it is today if the company begins to offer reduced but focused functionality at a lower price point."
According to Sacconaghi, the price point to reach for such an Apple Watch would be $250.
"We see an opportunit...
Source:
Analyst: Sub-$250 Apple Watch with certain features would grow sales 10X