Tim Cook is right, Apple must do moreApple's nice words about racism are a good start, but that's it.
As protests, rhetoric, and news coverage following the death George Floyd, companies across America, and more globally have waded into the fray one-by-one. Apple, of course, is no exception. Across the course of the week, Tim Cook has addressed both employees at Apple and the wider public, it has donated to several worthy causes relevant to the topic at hand, and it even changed its curated programming on Apple Music for a day to draw attention to the protest. Apple stores boarded up across America to protect them from vandalism have been adorned with messages of hope and support for the #BLM movement, reflecting Apple's own message.
Apple has responded admirably to the events of recent days. Yet no company is, or should, be above scrutiny of its public messages and statements. Many companies who came out in support of protests and the #BLM movement were quickly reminded of skeletons in the closet that suggest at a d...
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Tim Cook is right, Apple must do more
