Apple approves, then rejects Hey Email app from creators of BasecampHey Email is the latest developer to go against App Store policies.
What you need to know
Apple has rejected the most recent update to the Hey Email app.
The company says it is now required to offer in-app purchases to avoid being removed.
The creators behind the app say that they will not implement Apple's request.
Yesterday, the creators of Basecamp launched a new email app called Hey Email that looks to approach email in a whole new way. Today, it looks like the app might be in jepoardy of being taken down from the App Store.
Reported by Protocol, the company was contacted by Apple earlier today saying that their update to their app was rejected and that they are required to offer in-app purchases for their service in order for the app to remain on the App Store.
David Heinemeier Hansson, the co-founder of Basecamp, tweeted out about the situation today, saying that he is "literally stunned".
Wow. I'm literally stunned. Apple just doubled down on their rejection of HEY's a...
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Apple approves, then rejects Hey Email app from creators of Basecamp
