Apple's three-pronged strategy is finally coming together in IndiaThe launch of Apple's online store is an essential step for the company in India.
The Apple Store online is now open for business in India. This is a significant moment in Apple's India journey and is the culmination of a decade-long effort to set up a retail presence in the country. India is an important market for Apple, but regulatory hurdles prevented it from making inroads into the market.
The online storefront is just one part of a larger strategy aimed at increasing Apple's market share in India. The company is focusing on three key pillars: friction-less sales, budget models, and affordable services. Let's take a look at how that is coming together in India.
Retail: Apple Store brings customization options to customers in India
Apple had plans to set up a retail store in India nearly a decade ago, but its plans were thwarted by the Indian government. India has local sourcing norms that prevent brands from setting up stores unless they meet a quota, and Apple was ineligi...
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Apple's three-pronged strategy is finally coming together in India
