Apple executives talk the advent of the M1 chip and what it means for MacGo in depth with Apple's executives on the M1 processor and what it means for the Mac.
What you need to know
Craig Federighi, Greg Joswiak, and Johny Srouji sat down for an interview about Apple silicon.
The conversation covered its origin and the reasons why and why now.
As part of the company's campaign trail to talk about the new M1 processor, Craig Federighi, Apple's Senior Vice President of Software Engineering, Greg Joswiak, Apple's Senior Vice President of Worldwide Marketing, and Johny Srouji, Apple's Senior Vice President of Hardware Technologies all sat down virtually with Ars Technica for an interview.
When asked why Apple was switching to its own silicon for the Mac, and why now was the right time, Federighi talked about how important the Mac has always been to the company and the people who use it.
The Mac is the soul of Apple. I mean, the Mac is what brought many of us into computing. And the Mac is what brought many of us to Apple. And the Mac remains the too...
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Apple executives talk the advent of the M1 chip and what it means for Mac
