Apple may offer a subscription to all its hardware, software, and servicesImagine a subscription that covers every single thing Apple offers.
What you need to know
Loup Ventures analysts say that Apple may bring an Upgrade Program model to its other devices.
Apple may eventually also offer a subscription package that covers all of its hardware, software, and services.
In a new post by Loup Ventures, Gene Munster and David Stokman speculate that not only will the iPhone Upgrade Program business model make its way to the Mac, iPad, and Apple Watch, but that Apple will eventually offer an all-in-one subscription for all of the company's hardware, software, and services.
Today, about 55% of the company's revenue can be purchased as a subscription. By adding Mac, iPad, and Watch subscriptions, that number will approach 85%. This dynamic will increase Apple's revenue and earnings visibility which should, in turn, expand their earnings multiple. Our $200 price objective is based on 35x our 2022 EPS estimate of $5.70. As a point of reference, this would b...
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Apple may offer a subscription to all its hardware, software, and services
