Apple seems to have abandoned gaming, but its competitors haven'tApple has squandered its early advantages and risks being left behind when it comes to gaming.
The launch of the best iPhone and App Store transformed the gaming industry. While Nintendo popularized the idea of portable gaming with the launch of the Game Boy in 1989, requiring people to carry around a separate, expensive, and sometimes bulky device limited its potential audience. Having hundreds of thousands of games available on a phone continued the work done by browser games to democratize the hobby.
Even as other competitors followed Apple into the smartphone market, iOS remained the dominant operating system for mobile gaming for years. The introduction of in-app purchases in 2009 made mobile gaming intensely lucrative and pushed traditional game developers to come up with new strategies to monetize their products well beyond the initial purchase. For better and worse, Apple brought the microtransaction from a niche tactic to a dominant market strategy and paved the way to the...
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Apple seems to have abandoned gaming, but its competitors haven't
