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Author Topic: Apple can't stop Swatch trademarking 'One More Thing', says judge  (Read 141 times)
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« on: March 30, 2021, 04:05:21 pm »

Apple can't stop Swatch trademarking 'One More Thing', says judge

The Judge agreed that the origin of the phrase was probably first coined by Columbo...

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Apple cannot stop Swatch from trademarking the famous 'One More Thing' phrase used by Steve Jobs and Apple.
A London Judge said the use of a trademark in this instance was appropriate.


Apple has lost a court fight where it was attempting to stop Swiss company Swatch from trademarking the "One More Thing" phrase famously used to surprise watchers and attendees of Apple events.

Reported by Bloomberg:


  "One more thing," Steve Jobs would say at the end of many an Apple Inc. keynote, giving his cue for announcing a surprise new product.
  But Apple can't keep its founder's turn of phrase for itself, a London judge ruled Monday as he sided with Swiss watchmaker Swatch Group AG in a long-running dispute over trademarks.


The fact that Swatch had previously registered the trademark emerged in 2015, and Judge Iain Purvis told the court that the registration might well have be...

Source: Apple can't stop Swatch trademarking 'One More Thing', says judge
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