iPhone users spend an average of $138 on apps in 2020People spent a lot of money on apps last year.
What you need to know
iPhone users spent an average of $138 on apps in 2020.
That was a 38% increase when compared to 2019.
People are spending more on apps on the iPhone, and it is only expected to increase.
According to new data from Sensor Tower, the average amount of money spent in apps on the iPhone in the United States was $138 per user in 2020, a 38% increase when compared to 2019. The report specifically focused on spending on in-app purchases and premium apps.
Average in-app spending per U.S. iPhone reached a new record in 2020 and saw the greatest annual growth since 2016 when it grew 42 percent Y/Y. At the same time, this growth significantly exceeded the 27 percent Y/Y increase seen between 2018 and 2019 when it rose from $79 to $100.
2020 year-over-year growth in the average annual in-app spending per active U.S. iPhone exceeded growth seen in 2019.
The trend is global, as many people turned to their smartph...
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iPhone users spend an average of $138 on apps in 2020
