Apple Adjusts Pro Display XDR Marketing in UK Following Complaints of Misleading ClaimsApple has adjusted the marketing of its high-end Pro Display XDR in the UK following complaints to the country's Advertising Standards Authority that it was misleading customers.
As reported by
9to5Mac, the ASA (Advertising Standards Authority) had received complaints from customers about Apple's indirect claim that the Pro Display XDR features a 100% P3 wide color gamut. Apple previously marketed the Pro Display XDR as featuring P3 wide color gamut without any caveats, however following the complaint, the company has added a footnote to the
product page in the UK to indicate it "supports 99% of the P3 wide color gamut."
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9to5Mac (Change in Pro Display XDR website following complaint)</div>
Additionally, UK customers complained to the ASA regarding Apple's use of the term "Far beyond HDR." The complaints, alleging it to be misleading, caused Apple to remove it entirely from the product page in the UK. The Pro Display XDR marketing remains unchanged in the US.<div class="linkback">Related Roundup:
Apple Pro Display XDR</div>
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Apple Adjusts Pro Display XDR Marketing in UK Following Complaints of Misleading Claims" first appeared on
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Apple Adjusts Pro Display XDR Marketing in UK Following Complaints of Misleading Claims
