Chipolo ONE Spot pokes fun at Apple's AirTag: 'No accessory needed'Chipolo is going for everyone who wants to track their keys.
What you need to know
Chipolo has released a new ad for its ONE Spot item tracker.
The ad pokes fun at Apple's AirTag ahead of its release on Friday.
Ahead of its launch, Chipolo has run a new ad for the Chipolo ONE Spot, the first third-party tracking product to support Apple's Find My network.
The ad, which looks to promote the capabilities of the new tracker, also pokes fun at Apple's own AirTag tracking product. The email, which was sent to those who have signed up to be notified with Chipolo ONE Spot is available, highlights that the ONE Spot does not require an accessory.
While the ad doesn't call out AirTag directly, the company is clearly poking fun at the fact that Apple's AirTag does not have a hole in it to easily attach it to a keyring, which is surely going to be one of the most popular use cases for AirTag when it becomes available on Friday.
In order to attach an AirTag to a keychain, you'll need to...
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Chipolo ONE Spot pokes fun at Apple's AirTag: 'No accessory needed'
