iPhone 12 more popular than iPhone 11, installed base figures show"The iPhone 11 series' share in the total iPhone installed base was at 15% in Q1 2020 compared to the iPhone 12 series' 16% in Q1 2021."
What you need to know
New figures suggest the iPhone 12 is outperforming the iPhone 11 in terms of popularity.
It is in more hands than the iPhone 11 was this time last year despite a delayed launch and iPhone SE competition.
Figures show 54% of iPhone 12 models are the 'Pro' and 'Pro Max' models.
A new report says the iPhone 12 is outperforming the iPhone 11 at a similar stage in its lifecycle based on installed base figures.
From Counterpoint:
Apple iPhone's installed base increased by only 2% in Q1 2021 compared to Q1 2020. Unlike sales or shipments data, the installed base figure tells us about the number of units of a product actually in use. Expansion in its installed base is not part of Apple's strategic focus. Rather than reducing ASP (average selling price) to increase installed base, Apple maintains its ASP and gets good revenu...
Source:
iPhone 12 more popular than iPhone 11, installed base figures show
