Report: iCloud+ Private Relay could spell the end of iOS ad fingerprintingWhat you need to know
Apple will ship iCloud+ Private Relay alongside iOS 15 this fall.
A new report considers the privacy feature to be the "beginning of the end" for iOS device fingerprinting.
But it isn't perfect
Apple's iOS 15 release, due to arrive this fall, will see the arrival of iCloud+ and its new Private Relay feature. It'll obfuscate a user's IP address to help prevent them from being tracked across the internet and, according to one report, it could spell the end for iOS device fingerprinting.
According to DigiDay, some ad execs believe that Apple isn't enforcing its App Tracking Transparency (ATT) rules as harshly as it could — but that Private Relay could be the ace in the hole.
Private Relay will re-route an iPhone, iPad, and Mac's data through an Apple server and then out via another one that's owned by a trusted third party. Nobody knows who that third party is, and it's the use of separate ingress and egress servers that ensures a user's privacy — web se...
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Report: iCloud+ Private Relay could spell the end of iOS ad fingerprinting
