HERO hopes to make online shopping feel more like IRLShopping online could soon feel much more like real life.
What you need to know
Online shopping meets IRL.
Retailers like Faherty are already using the tool.
It creates a real, authentic experience.
Even before the pandemic, consumers were shifting their shopping habits from brick and mortar stores to online. However, at least one aspect of real-life shopping is making a comeback of sorts. HERO, the No. 1 virtual shopping platform, recently introduced Stories. The new option allows retailers to create and publish highly authentic videos, giving online shoppers a more engaging experience.
Already being used by Ted Baker, Faherty, and others, Stories makes it possible to create shoppable, short-form one-to-many videos that bring products to life, which are then easily shareable in online stories. But, as HERO explains, with Stories, stores are the new studios, and store associates are the new creators.
According to Adam Levene, Founder of HERO, "For too long, eCommerce has been ...
Source:
HERO hopes to make online shopping feel more like IRL
