Apple TV+ has roughly 40M subs, half paying, says reportApple also reportedly plans to spend $500M in marketing the service this year...
What you need to know
A previous report claims that Apple TV+ has 40M subscribers.
A new inside report says this figure is pretty accurate, and that half of those are paying for the service.
Apple reportedly plans to spend $500 million marketing the service this year.
A new report into Apple TV+ claims that a previous estimate of 40M subscribers is roughly accurate, and that half of those are paying customers.
According to The Information:
Analysts previously estimated that the service had around 40 million subscribers at the end of last year, a figure a person with knowledge of the numbers said remained roughly accurate as of this summer. Approximately half of the subscribers are paying for the service, while the others are on free trial periods, this person said.
The revelation was made in the context of a piece assessing the streaming service, and also reveals that Apple reportedly wants ...
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Apple TV+ has roughly 40M subs, half paying, says report
