Jony Ive's LoveFrom signs a multi-year deal with Italian carmaker FerrariWhat you need to know
Exor, Ferrari, and LoveFrom have announced a new creative partnership.
Jony Ive co-founded LoveFrom when he left Apple in 2019.
The new deal is reported as a "long term, multi-year" one.
There's no telling what Ive will be working on, though.
Former Apple design chief Jony Ive will be working with Ferrari after the Italian carmaker, its parent company, and Ive's LoveFrom announced a new "creative partnership."
Announced via press release, the deal will be a "long term, multi-year collaboration with Sir Jony Ive and Marc Newson," Ferarri says.
As for what Ive and the team will work on, it isn't really clear. This is what the press release has to say — there's every chance you'll know less after reading it than you did before.
The first expression of this new partnership will bring together Ferrari's legendary performance and excellence with LoveFrom's unrivalled experience and creativity that has defined extraordinary world changing products. Beyond...
Source:
Jony Ive's LoveFrom signs a multi-year deal with Italian carmaker Ferrari
