Customer feedback on iPhone tracking changes 'overwhelmingly positive'"We don't think that's Apple's role to decide, and we don't think that's another company's role to decide but rather the individual who owns the data itself."
What you need to know
Tim Cook says Apple's customers love App Tracking Transparency.
He says the feedback to changes made to tracking in iOS 14 has been "overwhelmingly positive".
Apple made third-party tracking across apps and services an opt-in feature earlier this year.
Apple CEO Tim Cook says that changes made to iOS 14 that make tracking an opt-in service have been extremely popular with its customers.
Cook made the comments speaking to analysts at Apple's earnings call on Thursday. Asked about feedback Apple had received and the impact the feature was having on businesses, Cook stated:
The feedback from customers is overwhelmingly positive. Customers appreciate having the option of whether they want to be tracked or not. And so, there's an outpouring of customer satisfaction there on the customer side. And th...
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Customer feedback on iPhone tracking changes 'overwhelmingly positive'
