Apple TV+ just turned two. Here's why it should be considered a success.With growing numbers, critical acclaim, and Apple's financial backing, surely the skepticism around Apple TV+ is long gone?
Some viewed Apple getting into original programming as a misstep for the company, a fanciful distraction outside of its core competencies. It was theorized that pursuing original content could hamper the development of its hardware offerings while the company spent time, money, and effort on a market that it would never be able to dominate.
Following original TV efforts like the abject failure that was Planet of the Apps and the viral-success-turned-damp-squib of Carpool Karaoke, it's hardly surprising that a streaming service full of Apple originals was viewed with skepticism.
Though former Sony execs Jamie Erlicht and Zack Van Ambur, who were responsible for ushering in hit shows like Breaking Bad, Justified, and The Crown, were brought in to lead worldwide video programming, many still questioned how Apple's streaming ambitions would play out. Two years in...
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Apple TV+ just turned two. Here's why it should be considered a success.
