Spotify didn't pay $100m for the Joe Rogan podcast after all — it was $200mWhat you need to know
Podcaster Joe Rogan reportedly signed a $200 million deal with Spotify in 2020.
Rogan has proven a controversial figure for Spotify and its listeners.
Reports from 2020 suggested the Rogan deal was worth $100 million.
Sources tell the New York Times that Rogan's deal was worth $200 million, maybe more.
When Spotify splashed the cash to pick up a Joe Rogan podcast in May of 2020, reports had the deal being worth $100 million. Now, a new report says that was very much wide of the mark. About $100 million wide.
Now, according to a New York Times report citing two different sources, it appears that Spotify actually agreed to hand over $200 million to get The Joe Rogan Experience onto its streaming platform. In fact, it could even be more.
In May 2020, after an intense courtship, Spotify announced a licensing agreement to host Mr. Rogan's show exclusively. Although reported then to be worth more than $100 million, the true value of the deal that was negotia...
Source:
Spotify didn't pay $100m for the Joe Rogan podcast after all — it was $200m
