Google starts ‘Get The Message’ campaign to pressure Apple into RCS on the iPhone<div class="feat-image">
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<p>For the past year, Google has been
increasingly calling
out Apple for not adopting RCS (Rich Communication Services) on the iPhone. Meant to replace SMS/MMS, it has a number of technical advancements that would improve the messaging experience between Android and iOS users. Google is now launching a “Get The Message” pressure campaign in hopes that Apple will change its mind on RCS.</p>
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Google starts ‘Get The Message’ campaign to pressure Apple into RCS on the iPhone