Study Suggests More Bang for Advertisers' Bucks With iAds
Ad Age reports on the results of a recent survey commissioned by Apple and soup company Campbell's claiming that Apple's iAd mobile advertising program results in greater brand recognition among consumers at considerably less cost than tradit...
http://www.macrumors.com/2011/02/03/study-suggests-more-bang-for-advertisers-bucks-with-iads/
