Pages: [1]   Go Down
  Print  
Author Topic: Apple iAds twice as effective as TV ads for Campbell's Soups  (Read 632 times)
HCK
Global Moderator
Hero Member
*****
Posts: 79425



« on: February 04, 2011, 07:00:28 am »

Apple iAds twice as effective as TV ads for Campbell's Soups
         


A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.

 



         

http://feeds.appleinsider.com/click.phdo?i=8d62c5c7cd241cb128e6c1e90e3e767b
         
Logged
Pages: [1]   Go Up
  Print  
 
Jump to: