Adobe exec described hidden pricing strategy as ‘a bit like heroin’<div class="feat-image">
</div><p>An <a href="
https://9to5mac.com/guides/adobe/" target="_blank" rel="noreferrer noopener">Adobe[/url] exec is quoted as describing its hidden pricing strategy as being “a bit like heroin.” The remark was revealed when the government released <a href="
https://www.documentcloud.org/documents/24995347-govuscourtscand431152400?responsive=1&title=1" target="_blank" rel="noreferrer noopener">its unredacted complaint[/url], which accuses the company of <a href="
https://9to5mac.com/2024/06/17/us-doj-sues-adobe-for-trapping-users-in-subscriptions/" target="_blank" rel="noreferrer noopener">deliberately making it hard to cancel[/url] a Creative Cloud subscription.</p>
<p>The exec acknowledged customer anger at the way the company made its contractual terms hard to understand, but said that improving this would result in “taking a big business hit” …</p>
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Adobe exec described hidden pricing strategy as ‘a bit like heroin’
