When Ultra doesn’t mean ‘best’ anymore<div class="feat-image">
</div><p>This week’s Apple Watch announcements were both exciting and a
source of frustration. The Apple Watch Series 10 is a
huge update in many respects, but the lack of an Apple Watch Ultra 3 disappointed. Now, as nice as the Ultra 2’s
new black finish is, Ultra no longer means ‘best.’ And that creates a problem.</p>
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When Ultra doesn’t mean ‘best’ anymore
