Sonos is launching an Apple TV 4K competitor soon that might cost $400: report<div class="feat-image">
![](https://9to5mac.com/wp-content/uploads/sites/6/2025/01/Sonos-Arc-Soundbar-with-Dolby-Atmos.webp?w=1200)
</div><p>Sonos has had a
very bad past year. But under a
new interim CEO, the company is
reportedly planning to launch a major new hardware product soon: an Apple TV 4K competitor that could cost between $200 and $400. Its codename: ‘Pinewood.’</p>
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Sonos is launching an Apple TV 4K competitor soon that might cost $400: report