Alexa+ at Amazon's 2025 event: Home Greetings, Fire TV recommendations and more<p>Before it began slowly trickling out Alexa+ to users at the start of February, Amazon <a data-i13n="cpos:1;pos:1" href="
https://www.engadget.com/ai/alexa-is-a-smarter-more-conversational-ai-version-of-amazons-digital-assistant-154349563.html">promised a smarter, more conversational assistant[/url]. It turned out the <a data-i13n="cpos:2;pos:1" href="
https://www.engadget.com/ai/alexa-preview-an-almost-philosophical-exercise-130012573.html">reality was more complicated[/url], and, more than anything, Alexa+ in its current state is a showcase of the limitations of generative AI. Of course, that's not stopping Amazon from iterating on the digital assistant. During its <a data-i13n="cpos:3;pos:1" href="
https://www.engadget.com/amazon-event-2025-live-updates-from-the-devices-and-services-launch-today-100017137.html">"Devices and Services" event[/url] on Tuesday, Amazon announced a host of Alexa+ updates, with many of them enabling new integrations alongside the company's brand new devices. </p>
<p>One of those new features is Alexa+ Greetings, which will roll out to Ring's new 2K and 4K devices <a data-i13n="cpos:4;pos:1" href="
https://www.aboutamazon.com/news/devices/ring-camera-4k-home-security">this December[/url]. With the help of Ring's image recognition technology, Alexa+ will be able to make decisions about how to handle different visitors to your home. If it sees one of your friends or family members, it will know to greet them. Conversely, the digital assistant will ask questions of strangers to determine the purpose of their visit. It can also manage deliveries by providing instructions to couriers about where to leave a package. </p>
<span id="end-legacy-contents"></span><figure><img src="
https://s.yimg.com/os/creatr-uploaded-images/2025-09/2512adf0-9e0d-11f0-b39f-a464dc883ec2" data-crop-orig-src="
https://s.yimg.com/os/creatr-uploaded-images/2025-09/2512adf0-9e0d-11f0-b39f-a464dc883ec2" style="height:1441px;width:2560px;" alt="On Amazon's new Fire TVs, Alexa+ powers new, more powerful recommendations and can answer questions about the shows and films you're watching. " data-uuid="d3f3f7ef-ba76-34e5-9e8e-cb7a5ac372d3"><figcaption></figcaption><div class="photo-credit">Amazon</div></figure>
<p>Alexa+ is also built <a data-i13n="cpos:5;pos:1" href="
https://www.engadget.com/entertainment/streaming/amazon-unveils-a-new-fire-tv-lineup-including-the-40-fire-tv-stick-4k-select-144541988.html">directly into Vega[/url], <a data-i13n="cpos:6;pos:1" href="
https://www.aboutamazon.com/news/devices/amazon-fire-tv-alexa-plus-fire-tv-stick">Amazon's new smart TV operating system[/url]. The integration will translate into more personalized recommendations, and the ability for Alexa+ to show you content related to your questions. For example, you can use the assistant to find a specific scene in a movie. In the demo Amazon showed, Vice President of Fire TV Aidan Marcuss instructed Alexa to "find the scene where Hatteburg hits a home run," and the assistant pulled up the appropriate spot in the film
Moneyball. This functionality will be available while watching live sports too, meaning you can ask the assistant for updates on your favorite teams and more. </p>
<p>Over on the Kindle side of things, you'll be able to send notes and documents you have stored on your Kindle <a data-i13n="cpos:7;pos:1" href="
https://www.engadget.com/mobile/tablets/amazon-adds-the-kindle-scribe-colorsoft-and-scribe-3-to-its-writing-tablet-lineup-145031938.html">Colorsoft or Scribe 3[/url] to Alexa+. This feature will allow you to have a conversation about the contents of those files with the digital assistant, with the integration slated to arrive sometime early next year. </p>
<figure><img src="
https://s.yimg.com/os/creatr-uploaded-images/2025-09/d93ac1d0-9e0f-11f0-bf77-0a3abae1caf7" data-crop-orig-src="
https://s.yimg.com/os/creatr-uploaded-images/2025-09/d93ac1d0-9e0f-11f0-bf77-0a3abae1caf7" style="height:1440px;width:2560px;" alt="A group shot of the 2025 Echo Family" data-uuid="e62d9675-138d-38bb-bc49-f294f6571b8e"><figcaption></figcaption><div class="photo-credit">Amazon</div></figure>
<p>Of course, the place you're most likely to interact with Alexa+ is when using an Echo device. Amazon is billing the refreshed 2025 Echo line — made up of <a data-i13n="cpos:8;pos:1" href="
https://www.engadget.com/home/smart-home/amazons-new-echo-dot-max-is-a-smart-speaker-for-alexa-150222265.html">Echo Dot Max[/url], <a data-i13n="cpos:9;pos:1" href="
https://www.engadget.com/audio/speakers/amazon-reveals-an-updated-echo-studio-speaker-with-a-new-chip-and-upgraded-drivers-150303898.html">Echo Studio[/url], <a data-i13n="cpos:10;pos:1" href="
https://www.engadget.com/home/smart-home/amazon-just-announced-a-totally-redesigned-echo-show-8-and-echo-show-11-145937172.html">Echo Show 8 and Echo Show 11[/url] — as "designed for Alexa+". To that end, the company has equipped all of the new devices with two new chips, the AZ3 and AZ3 Pro. The silicon is faster and offers better voice processing, with Amazon claiming Alexa+ is over 50 percent better at detecting when you go to wake it. At the same time, there are new third-party integrations, with some notable partners including Fandango, Uber and Lyft. All of these will be found in the new Alexa+ Store where you'll be able to see the assistant's growing list of capabilities. If you would rather use a speaker from a different brand, Amazon said Bose, Sonos and Samsung, among others, are working to bring Alexa+ to their devices. Automakers like BMW are doing the same with their cars. </p>
<p>Elsewhere, a new Alexa+ shopping widget will allow you to keep track of your Amazon, Whole Foods and Amazon Fresh purchases, including any deliveries you have scheduled. Naturally, Alexa+ can search the entire Amazon catalog and answer questions about any products you might want to buy. </p>
<p>All of the new Echo devices Amazon announced today will ship with early access to Alexa+ out of the box. You can pre-order all four today, with general availability of the Echo Dot Max and Echo Studio to follow on October 29, while the Echo Show 8 and Echo Show 11 are slated to arrive on November 12. </p>This article originally appeared on Engadget at
https://www.engadget.com/ai/alexa-at-amazons-2025-event-greetings-and-more-143211291.html?src=rssSource:
Alexa+ at Amazon's 2025 event: Home Greetings, Fire TV recommendations and more
