‘Dystopian’ Ring Search Party feature sparks public backlash [Video]<div class="feat-image">

</div><p><a href="
https://9to5mac.com/guides/amazon/" target="_blank" rel="noreferrer noopener">Amazon[/url] apparently thought the world would respond with a collective “awww” when it announced an expansion of its Ring Search Party feature to help find lost dogs, promoted via a 30-second Super Bowl ad (below). Instead, it’s being widely panned as a dystopian move in <a href="
https://9to5mac.com/2026/02/09/doj-faces-investigation-over-removal-of-ice-tracking-apps-from-the-app-store/" target="_blank" rel="noreferrer noopener">the current climate[/url].</p>
<p>Since the company has recently rolled out a facial recognition capability for the Ring video doorbell, people drew the obvious and exceedingly short line between surveilling for dogs to surveilling for people …</p>
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‘Dystopian’ Ring Search Party feature sparks public backlash [Video]