Video: Apple’s New “What is iPad?†Ad Echos the Past
Apple continues the marketing assault for the iPad with a new 30-second commercial that’s just gone live on YouTube.Entitled “What is iPad?,†the new 30-second spot gives a rapid-fire look at how the iPad is being used while touting that “You already know how to use it.â€MacRumors notes that the spot seems eerily familiar to something from Apple’s past: An original ad for the Newton from almost two decades ago, called “What is Newton?†The Newton, you’ll recall, was Apple’s much-maligned personal digital assistant (PDA) released in 1993 that could be viewed as a precursor to the iPad. The technology was axed by Steve Jobs when he returned to the company.Have a look at the new iPad spot embedded below and then the original “What is Newton?†ad and you be the judge!Oh, and the voice in the spot sounds a lot like Peter Coyote, an actor with a huge list of credits to his name probably still best remembered as the sympathetic agent “Keys†from 1982’s Steven Spielberg hit E.T.: The Extra-Terrestrial.(Newton ad courtesy of MacRumors)
http://www.maclife.com/article/news/video_apple%E2%80%99s_new_%E2%80%9Cwhat_ipad%E2%80%9D_ad_echos_past
