Are Magazines Not Doing Well on the iPad?
GQ announced that they have sold 365 copies of their December 2009 Men of the Year issue. The magazine was priced at $2.99, which is $2 less than the newsstand price, and made a profit $1,091.35.With sales figures like that, you'd think GQ would be angry for using the iPhone and iPad as a distribution platform, but apparently they're not.“This costs us nothing extra: no printing or postage,†says Pete Hunsinger, vp/publisher. “Everything is profit, and I look forward to the time when iPad issue sales become a major component to our circulation.â€Mashable notes that the latest issue of GQ (May 2010) is the top selling in app purchase, at least according to iTunes. This means that people are coming back for more issues when they're released, which is a good thing.Of course, this news comes just as Vanity Fair launches on the App Store and WIRED has been announced to launch this summer.
http://www.maclife.com/article/news/are_magazines_not_doing_well_ipad
