Hands on with Apple Store for iPhone
This app really succeeds more as a reference than as a way to purchase. That said, If I had to guess, Apple already had this app in the hands of retail workers, especially the business consultants, then saw an opportunity to add value by polishing it and getting it into the hands of consumers, as [...]
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http://iphonetouch.blorge.com/2010/06/15/hands-on-with-apple-store-for-iphone/
