Apple's Ive on naming products: 'We're really quite careful with the words we use'
Apple design guru Jony Ive gave a bit of insight on how the iPhone maker sets to naming its products in a recent interview, claiming that the company's attention to detail goes down to the very words it chooses for its products.
http://feeds.appleinsider.com/click.phdo?i=0c4d24e353019b2cccb8deb7f46d67ad
