Remains of the Day: Ad vantage
Are Apple’s ads falling behind those of their rivals? One ad man thinks so. Elsewhere, Apple forks over credit to parents bit by inadvertent in-app purchases, and one CEO tells us how he really feels about the company under its new leadership. The remainders for Tuesday, February 26, 2013 aren’t pulling any punches.
Apple battling where it used to crush (Ken Segall’s Observatory)
Ken Segall, who used to work at Chiat/Day and consulted on Apple’s ad campaigns, says that the company’s current commercials are on the lackluster side, especially when compared with competing spots from … Samsung!?. I don’t know about you, but last time I saw a Samsung ad I threw a hammer through my TV.
Uh, speaking of which, anybody got a line on when that Apple TV set might come out?
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