Disney Interactive launches Story, a non-Disney-centric photo app
We know that Disney Interactive is capable of producing quality apps that aren’t based on classic Disney characters: Where’s My Water—which features a cartoon alligator named Swampy who was created specifically for a mobile game—has had plenty of App Store success on its own, without a major movie or show.
But Disney Interactive announced a new iPhone app on Wednesday that’s neither game nor animated. In fact, it’s not pushing a Disney product or message at all. It’s called Story, and it’s designed to help you organize your digital media into a sharable storyline.
Scott Gerlach, Disney Interactive’s Director of Engineering, said he and his development team wanted to make an app to help people get content off of their phones and out to a place that’s more widely accessible, with an emphasis on parents.
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