What Apple does best: reinventing, not inventing
If you’ve ever been in an online forum or on a general technology news site’s comment thread pertaining to an article about Apple, well, God help you. But if you are such a glutton for punishment, you’ve probably heard it before: “Apple never invented anything!”
This is literally false, of course. Apple has many patents and has invented any number of individual technologies. If nothing else, the company has apparently invented some kind of ray-beam that emanates from Cupertino and drives certain forum denizens insane.
But this claim is at least more accurate than another I’ve noticed recently: that Apple hasn’t invented anything lately. These folks claim Apple did invent the personal computer and the smartphone and the tablet, but because it hasn’t invented anything in the year and a half since Steve Jobs died, the company must therefore be doomed.
The best way to evaluate whether Apple could enter a market is to ask whether people are satisfied with the current user experience.
Heads Apple loses, tails Apple also loses. Or, as I like to call it, Rorschach’s cat, which is like Schrödinger’s cat, but it’s dead or alive depending on what you want to see.
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