Adobe Creative Cloud subscriptions hit 700,000
Despite customer outcry over Adobe’s switch from Creative Suite software in a box to Creative Cloud software as a service, the company reports that it added 221,000 paid Creative Cloud customers to its roster in the second quarter of 2013 for a total of 700,000 subscribers to date. That’s an increase over the 479,000 subscribers Adobe reported at the end of the first quarter. Those numbers, revealed as part of the company's second quarter earnings, are on track, and even ahead of Adobe's goal, according to Scott Morris, senior marketing director for Creative Cloud.
Adobe expects it will add more subscribers in the third quarter than in the second, aiming for a total of 1.25 million subscribers by the end of the year.
"Going into Adobe Max we had a lot of momentum, and that continued and accelerated once we made our announcements," Morris told Macworld in an interview. "If you look at how far we’ve come in a pretty short period of time, and if you look at our own internal goals and how we’re achieving them, we are really, really happy with the way adoption has gone."
According to Morris, customers who bought into the cloud subscription concept are committed, with 92 percent of them choosing a yearly subscription as opposed to a month-to-month—the better deal on the yearly subscription. Annual subscriptions cost $50 per month for individuals and $70 per month (per seat) for creative teams, though there are numerous discounts available for the first year. Month-to-month subscriptions cost more.
To read this article in full or to leave a comment, please click here
http://www.macworld.com/article/2042386/adobe-creative-cloud-subscriptions-hit-700-000.html#tk.rss_all
