Apple tweaks App Store webpages for iOS 7-style app icons
Apple made a lot of changes in iOS 7, one of them was the shape of app icons which went from being a simple roundrect to a more complex shape known as superellipse. As you can see below, the change makes iOS icons appear more curved.
We have just discovered that Apple has updated the App Store web previews for iOS7-style icons.
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http://feeds.iphonehacks.com/~r/iphonehacks/~3/2TpWH6wvLWg/app-store-pages-ios-7-icons.html