Watch TV from a tweet with Twitter's new See It feature
Twitter is really serious about TV, and this time, it’s not just about advertising. In November, TV-related tweets will prompt Comcast customers to take
action with a new See It button.
Comcast customers can watch Christina Aguilera judge The Voice directly from Twitter.
Tapping the button
will bring up a few options: changing the channel on a set-top box or starting a show On Demand, bringing the show up online or on a device, setting the
DVR, setting reminders, and buying Fandango movie tickets. Only specific shows on certain NBCUniversal channels, like Bravo, E!, NBC, MSNBC, and Syfy, will
integrate the new feature. If you’re on Twitter and see a conversation about The Voice, you’ll be able to tune in from the tweet. If you see a tweet
about Days of Our Lives, maybe not.
The Voice generates 350 million Twitter impressions—not tweets themselves, but the number of people they reach—and if a fraction of those people actually
watched the show, NBC’s already solid ratings would shoot through the roof. Twitter is already working with TV ratings firm Nielsen to track how many
people are tweeting about TV and seeing tweets about TV—the See It feature could turn those people into viewers.
The social TV experiment isn’t yet available to users, so it’s unclear how seamless the experience will be.
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