The Macalope: Marketing meets cuckoo bananas
Pundits aren’t the only people who say dumb things about Apple. No, in the really awkward three-legged potato-sack race to say the dumbest thing about Apple, executives of other companies finish a close second.
Let’s start with the fine folks at Qualcomm. As you may have heard, Qualcomm’s chief marketing troll, Anand Chandrasekher, said that the 64-bit A7 processor in the iPhone 5s was “a marketing gimmick” and that “There’s zero benefit a consumer gets from that.”
Sure! Heck, aren’t all technological advancements just marketing gimmicks when you get down to it?
That was back in early October. How’s that looking now?
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