Volvo, Mercedes, and Ferrari demo Apple's CarPlay in GenevaIn the race to control your car's OS, Apple pulls ahead of Google and Microsoft.
<p>FORTUNE -- Apple (AAPL) launched a major initiative at the Geneva International Motor Show Monday in what's shaping up as the next battleground -- after the desktop and the pocket phone -- in the computer platform wars: The dashboard of your car.</p>
<p>In a press release and live demos with a trio of big-name automakers, Apple re-released and
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Volvo, Mercedes, and Ferrari demo Apple's CarPlay in Geneva
