Samsung's Oscar ads? $20 million. Ellen's selfie? PricelessHow ABC, Twitter and Samsung stage-managed the world's most re-tweeted snapshot.
<p>FORTUNE -- The photo had everything. Lights. Action. That sparkle of spontaneity. And subjects who really know how to smile for a camera.</p>
<p>But the moment that turned into the world's most-retweeted post -- 3.1 million and counting -- wasn't 100% spontaneous. Rather, it was the fortuitous product of a carefully planned multimillion-dollar business arrangement that served the mutual interests of
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Samsung's Oscar ads? $20 million. Ellen's selfie? Priceless
