Why the Beats deal shows Apple is actually listening<article>
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After the
Financial Times yesterday broke the news that Apple is in advanced discussions to purchase Beats Electronics for the tidy sum of $3.2 billion, the reaction was swift and immediate: Apple has finally gone off the deep end. Clearly the company’s enormous cash pile was burning a hole in Tim Cook’s pocket, because no one in their right mind would spend so extravagant a sum on a trendy company that makes overrated, overpriced headphones.</p><p>
As is often the case with these type of universal snap judgements, they’ve got it all wrong. Regardless of Cook’s opinion of Dr. Dre’s Solo HD or Studio headphones, buying Beats isn’t such a crazy idea. It’s certainly a bold move, but the risk isn’t as big as people think: $3.2 billion is peanuts to Apple, and if Cook plays his cards right, it may go down as the best acquisition since then-CEO Gil Amelio purchased a small computer company named NeXT.</p><p class="jumpTag"><a href="/article/2153481/why-the-beats-deal-shows-apple-is-actually-listening.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Why the Beats deal shows Apple is actually listening
