A tale of two Apples: How Apple follows Steve Jobs's lead by not following it<article>
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Tim Cook’s instruction from Steve Jobs was clear: Don’t let Apple become paralyzed like Disney did in the wake of Walt Disney’s death, endlessly asking what the esteemed founder would do in any given situation. The only directive from Jobs’s tenure that mattered after his death was the one that freed Cook and everyone else at Apple from playing “What Would Steve Do?”</p><p>
Criticism of post-Jobs Apple tends to run in one of two directions (unless you’re the author of
Haunted Empire and want to have it both ways): Either Apple is doomed because it’s slavishly following the out-of-date playbook of its former CEO, or it’s doomed because it’s
not following the playbook of its genius former CEO.</p><p class="jumpTag"><a href="/article/2291241/a-tale-of-two-apples.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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A tale of two Apples: How Apple follows Steve Jobs's lead by not following it
