All in one: Owning the experience is key to Apple's customer satisfaction<article>
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<p>If you regularly listen to Apple’s quarterly conference call, Tim Cook’s repeated use of the term “customer sat” for “customer satisfaction” is probably a well-worn square on your bingo card. Apple’s customer satisfaction numbers are the envy of the technology world—and probably several other worlds—and Cook is rightly proud of that fact. Turns out owning your customer experience pays off. Who knew?</p><p>Well, Apple knew. That’s why the company (cliché warning) “makes the whole widget.” There was a time when that just meant making both the hardware and the operating system, but these days that’s not enough. And at this month’s Worldwide Developers Conference Apple showed it continues to look for opportunities to own the experience in the key services that users rely on heavily.</p><p class="jumpTag"><a href="/article/2364310/all-in-one-owning-the-experience-is-key-to-apples-customer-satisfaction.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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All in one: Owning the experience is key to Apple's customer satisfaction
