Apple Still Thinks It Controls the Customer Conversation
Every business needs to understand its audience in order to put together a social strategy that makes sense. A one-size-fits-all template fits no one in the social era. Still, there are some things that you don't do. You don't try to control the conversation. It is not yours to manipulate -- even in cases where the conversation is taking place in a community your company has created.
http://www.macnewsworld.com/rsstory/70462.html
