Apple Continues App-Focused TV Ad Campaign With 'Dreams' SpotApple launched a new television ad in its "You're More Powerful Than You Think" campaign, this time called "
Dreams". The song in the ad is "
When I Grow Up" by Jennifer O'Connor.
It is the fourth ad in the series, with previous spots "
Powerful", "
Strength", and "
Parenthood" focusing on the sheer variety of apps on the iPhone, workout apps, and apps for parents.
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Like the other ads, "Dreams" shows the iPhone used in various situations in everyday life, extended with apps from the App Store. Apps and accessories featured in the spot include:
-
Vaavud Wind Meter, an anemometer that plugs into the iPhone's headphone jack
-
Response Deck, an app for fire and EMS first responders
-
iTranslate Voice, a near-real time language translation app
-
Veterinary AliveECG, a portable heart monitor for pets
-
ForeFlight Mobile, a civil aviation mapping and weather app for pilots
-
SAM-1, an appcessory for measuring water pH and other data
"Dreams" debuts just over a month after the previous spot, "Parenthood", was released at the end of June.
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Source:
Apple Continues App-Focused TV Ad Campaign With 'Dreams' Spot
