Apple takes home an Emmy Award for 'Misunderstood' commercial<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='
http://www.imore.com/apple-takes-home-emmy-award-misunderstood-commercial' title="Apple takes home an Emmy Award for 'Misunderstood' commercial"><img src='
http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2014/03/apple_tv_airplay_5s_hero.jpg?itok=3oCINr6e' />[/url]</p> <p>Apple has won an Emmy Award for the category of
outstanding commercial in 2014 for its
Misunderstood ad. The commercial debuted late last year in the 2013 Holiday season and shows how the
iPhone can be used to capture and record, edit, and share memories for the holidays.</p> <!--break--> <div class="video_iframe"><iframe src="
http://www.youtube.com/embed/nhwhnEe7CjE?rel=0&autoplay=0&wmode=opaque&controls=2&autohide=1&showinfo=0" width="627" height="353" class="video-filter video-youtube vf-nhwhnee7cje" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div> <p>The
Misunderstood campaign shows how Apple products work together, showcasing a misunderstood teen who sits by his lonesome apart from the family holiday festivities using his
iPhone 5s. What his family doesn't understand until he shares with them on the
Apple TV using AirPlay technology, was that he was filming these memories and editing them into a wonderful family keepsake movie.</p> <p>If you're interested in seeing Apple take home the Emmy, the award show will happen on August 25th.</p> <p>The commercial was produced by Apple ad agency partner TBWA. While there have been
rumors of a rift between Apple and TBWA, the Emmy shows that this long-time partnership has resulted in some outstanding campaigns, with
Misunderstood being one of the latest.</p> <p>And if you're interested in learning more about how to use AirPlay, be sure to read our
guide here at
iMore!</p> <p>How do you like
Misunderstdood? Let us know in the comments.</p> <p>Source:
9to5 Mac</p> </div></div></div><div id="comment-wrapper-nid-26394"></div><img width='1' height='1' src='
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Apple takes home an Emmy Award for 'Misunderstood' commercial
