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Steve Jobs and the Process Behind Press ReleasesFrom Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: Steve Jobs and the Process Behind Press Releases A former Apple PR member recalls that Steve Jobs once scrapped an entire Apple press release announcing a new partnership with another company solely because he did not like the name of […]<img alt="" border="0" src="
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Part Steve Jobs and the Process Behind Press Releases
