Part 3) Strategies: The “Art of Deep Background” and Controlling the PressFrom Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: Apple’s PR department presents a cool, measured public-facing image: it only responds to press inquiries when it wants to, doesn’t offer quotes unless they’ll be reprinted without criticism, and responds directly only when it determines that something needs to […]<img alt="" border="0" src="
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Part 3) Strategies: The “Art of Deep Background” and Controlling the Press
